How Novotney Lawn Care Grew Leads with Local SEO & Social Media
Running a successful lawn care business means more than just keeping grass green — it’s about being found by homeowners who need help. For Novotney Lawn Care, based in Toledo and Temperance, the challenge was simple: they had great service but weren’t being discovered online.
That’s when they partnered with Easy Street Social, a veteran-led marketing agency specializing in local SEO and social media growth.
The Challenge
Novotney Lawn Care was relying on word-of-mouth and occasional flyers, but online visibility was limited. Competitors were showing up first in Google search results and dominating Facebook ads, leaving Novotney hidden from potential customers. They needed:
- Better Google rankings for “Toledo lawn care” and related searches
- An improved Google Business Profile to appear in Maps
- A social media strategy that would generate leads, not just likes
The Solution
Easy Street Social built a local-first marketing plan that included:
- Google Business Profile Optimization – fresh photos, keyword-rich descriptions, and customer review campaigns
- SEO Strategy – optimized content so Novotney appeared for high-intent searches like lawn mowing Toledo and landscaping Temperance MI
- Social Media Ads – targeted Facebook and Instagram campaigns showcasing before-and-after projects, seasonal specials, and local promotions
- AI-Powered Analytics – tracking performance to make sure every dollar spent delivered ROI
The Results
Within 90 days of launching the new strategy:
- 📈 +220% increase in organic website traffic
- 🌍 Page 1 rankings for “Toledo lawn care” and “landscaping Temperance MI”
- 📞 150+ qualified leads from search and social campaigns
- 💬 Multiple new customers reported: “We found you on Google!”
The Partnership
Novotney Lawn Care continues to partner with Easy Street Social for ongoing digital growth. By combining great service with smart marketing, they’ve become one of the most recognized lawn care providers in Toledo and surrounding communities.